Showrunner

Your best salesperson, on every car, the moment a buyer asks.

Showrunner is the AI sales rep on your dealership’s website. A buyer turns up with a question, and it works out what they’re really after and gets them booked in for a test drive. No extra headcount.

Book a demo

Leads go cold before you call back.

Answer within an hour and you’re 7× likelier to reach the buyer*. Most businesses take 42 hours. Showrunner answers the second a buyer asks, and books the drive while they’re still keen.

*“The Short Life of Online Sales Leads,” Harvard Business Review, 2011.

Hi, looking for a 7-seater under $40k for the family, ideally low kms and not too old. Any chance I could test drive one this Saturday?
8:42pm
Contact form
Lead lost
Message receivedReply next morningBuyer's bought elsewhere
Chatbot
Lead lost
Replies instantlyAsks for an emailFollow-up next morningInterest has cooled
Showrunner
Booked, 8:47pm
Reasons it throughFinds 3 carsQualifies the buyerBooks Saturday 10am

The same buyer enquiry handled three ways. A contact form only captures the message and a chatbot only sends a reply; as the night passes the buyer’s interest cools and they buy elsewhere. Showrunner works through every step and books the test drive within minutes.

Watch it think, then act.

A buyer asks a question. You get to watch Showrunner reason it through, reply like your best salesperson would, and put the right car (or the booking) on screen.

On your website

Hi, after a 7 seater for the family. What've you got?
Plenty to choose from. What's your budget, so I show you the right ones?
Around 40k tops
Here's three that fit. I'd start with the Sorento, it's the cheapest and just had a full service.

2019 Kia Sorento GT

My pick

$37,990

64,000 ks · 7 seats · Diesel

2018 Mazda CX-9 GSX

$38,500

71,000 ks · 7 seats · Petrol

2017 Hyundai Santa Fe

$34,990

88,000 ks · 7 seats · Diesel

The Sorento looks good. Could I take it for a drive this weekend?
Saturday at 10 is open. What name and number should I put it under?

Test drive held

Saturday 10:00am, Kia Sorento

It's John, 021 555 0182. I'll trade my old one in too.
Booked, John. Add your trade-in details and I'll have a rough number ready on the day.

Your trade-in

RegoMJK284
Year2016
Make and modelMazda CX-5
Odometer112,000 ks
ConditionGood
Get my estimate
Done, sent it through.
Got it, John. I'll have the Sorento out front Saturday with a trade number ready.
Keen to upgrade my ute to something newer. Got any diesels around 35k?
Two that fit. I'd look at the Ranger first, lower ks and the canopy's already on.

2019 Ford Ranger XLT

My pick

$34,990

78,000 ks · Canopy · Diesel

2018 Mitsubishi Triton

$32,500

96,000 ks · Tow bar · Diesel

The Ranger looks the goods. Can I come see it after work tomorrow?
Tuesday at 5:30 works. What name and number should I put it under?

Test drive held

Tuesday 5:30pm, Ford Ranger

Dave, 027 555 0143. I'll put my current ute towards it.
Booked, Dave. Pop your ute's details in and I'll have a rough trade figure for Tuesday.

Your trade-in

RegoDKR719
Year2014
Make and modelToyota Hilux
Odometer184,000 ks
ConditionFair
Get my estimate
Sent. Cheers.
Cheers, Dave. The Ranger will be ready Tuesday with a trade figure to talk through.
After something good on fuel for the commute. Can spend up to 20k.
A few options. The Corolla hybrid would save you most on fuel, and it's just been serviced.

2017 Toyota Corolla Hybrid

My pick

$18,990

89,000 ks · 4.2L/100km · Hybrid

2016 Suzuki Swift GLX

$14,500

72,000 ks · 5.1L/100km · Petrol

That Corolla sounds right. Could I take it for a drive Saturday?
Saturday at 11 is free. What name and number should I book it under?

Test drive held

Saturday 11:00am, Toyota Corolla

It's Mere, 022 555 0190. I've an old hatch to trade in too.
Booked, Mere. Add your hatch's details and I'll have a rough trade number ready Saturday.

Your trade-in

RegoHBN402
Year2012
Make and modelHonda Jazz
Odometer138,000 ks
ConditionGood
Get my estimate
Just sent it through.
Thanks, Mere. I'll have the Corolla and your estimate ready for Saturday.

Inside Showrunner

Family car. Worth pinning the budget before I list anything, saves them scrolling past cars they'd rule out.
Searching live stock· 3 under $40k
Sorento's the one. Cheapest of the three and it's just had a full service. Lead with that.
Checking the calendar· Sat 10am free
Holding the booking· Booked
A trade-in keeps them moving and gives the team a number for Saturday. Get the details now.
Searching live stock· 2 diesel utes
The Ranger's the pick. Lower ks than the Triton and it's already got the canopy on. Lead with it.
Checking the calendar· Tue 5:30pm free
Holding the booking· Booked
His trade gives the team a number before Tuesday and keeps the deal moving. Grab the details.
Searching live stock· 4 under $20k
A hybrid saves them most at the pump. The Corolla hybrid's the standout and it's freshly serviced.
Checking the calendar· Sat 11am free
Holding the booking· Booked
Her trade gives the team a head start, so the number's ready when she's here. Get the details.

Your admin dashboard

Built for the yard, not for IT.

One dashboard for the whole team: every lead, what buyers keep asking, how you value a trade-in, and the way your agent talks. No training day required.

Every lead in one place

Test drives, trade-ins and callbacks, each with a name, number and car.

Leads & bookings

John Webb

Test drive · 2019 Kia Sorento GT

New

Aroha Tane

Callback · 2018 Mazda CX-9

New

Sam Whitiora

Trade-in · 2016 Mazda CX-5

New

Priya Naidu

Test drive · 2017 Hyundai Santa Fe

Contacted

Daniel Cho

Test drive · 2020 Toyota RAV4

Contacted

Mere Rangi

Callback · 2019 Ford Ranger

Contacted

Tomás Silva

Trade-in · 2015 Subaru Outback

Contacted

Hine Walker

Test drive · 2018 Nissan X-Trail

Contacted

Greg Patel

Callback · 2016 Holden Colorado

Contacted

See what buyers want

The questions and cars they keep chasing.

Most asked this week

7-seaters under $40k
Anything good for towing?
Cheapest first car
Do you take trade-ins?

Change how your agent talks

Adjust how your agent sounds and what stays off-limits, in plain words.

You type

Greet buyers by first name, and always mention our 7-day exchange.

From now on your agent

  • Greets buyers by name
  • Mentions the 7-day exchange
  • Won’t quote finance

Trade-ins, your way

Set how you value them and your agent quotes a range, or stays quiet.

How you value trade-ins

Market price, less reconditioning.

A buyer’s trade-in

2016 Mazda CX-5

112,000 ks · Good condition

Market price
~$23,000
Less reconditioning
−$3,000
Range to quote
$18k–$21k
Buyer hears“Roughly $18k–$21k”

Live on your site by this afternoon.

No new system to learn. You paste in one line of code, and from there Showrunner learns your stock and starts booking test drives, with the trade-in already lined up.

<script src="https://cdn.showrunner.nz/widget.js" data-site-key="pk_live_…" async></script>

  1. Showrunner learns your yard

    Showrunner reads your stock, your hours and how you value a trade-in. The moment a car sells, Showrunner stops offering it.

  2. Drop one line on your site

    Your web person pastes one tag, the way an analytics snippet goes in. Any website, no rebuild.

  3. Buyers get answers, day or night

    Buyers ask in plain language, like "something safe for a first car." Showrunner works out what they mean and shows the cars that fit.

  4. Showrunner books the drive and the trade-in

    Showrunner books the drive, takes their details, then gets the trade-in up front, so your team has a rough number ready by morning.

Never miss another after-hours buyer.

Watch Showrunner handle real questions on your own stock. Fifteen minutes, no obligation.

Book a demoView pricing
Lines up trade-ins before the visitBooks test drives into your calendarAnswers from your live stockReplies in seconds, day or nightWorks on any websiteA hard monthly cost cap